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Saturday, 28 January 2012

Worst Product Launches Ever: What Can You Learn From Them?

We all (hopefully) learn from our mistakes. Entrepreneurs, especially, are bound to make them -- and it's those early stumbles that can make (or break) them.
Of course, it's always better to learn from other people's mistakes. The business world is full of blunders, and watching them can be great sport. As 2011 drew to a close, we saw obituaries for ill-conceived gadgets like the TouchPad, HP's attempted iPad killer. And who can forget Qwikster, Netflix's brief, doomed spinoff DVD service? Looking ahead to the coming year, here's our prediction -- products will flop, mergers will fail and ad campaigns will fizzle. We've seen it all before.
With that in mind, we decided to take a look at some of the worst product launches ever -- and pull out the lessons that entrepreneurs of all kinds can learn.

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