See A Brief Cultural History Of An Auto Giant, The Volkswagen Beetle

The People’s Car: A Global History of the Volkswagen Beetle, is a thorough and compelling new chronicle of the distinctive Bug. The book, by Bernhard Rieger, a professor at University College London, traces the car from its Nazi origins to its post-War resurrection, through its breakthrough among young counterculture Americans in the 60s, to its popularity in Mexico in the 70s and 80s, and finally to the revamped Bug that hit U.S. shores in the 90s. Along the way, Rieger focuses on the advertising that accompanied the Beetle’s ascent, and the car’s accompanying cultural impact.

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