The complicated history of how a cereal box closes

It's happened to all of us: You open a new box of cereal or crackers, dispense as much of the product as you need, and then prepare to close the box using the package's tab-in-slot mechanism. This requires you to press down on the die-stamped perforation that will create the slot, which is easy enough, until...

D'oh! You press too hard and rip through the box flap. Now your slot is ruined and your box won't close properly. Even worse, you'll have to keep using that ruined slot until you finish whatever's in the box — a constant reminder of your unsatisfying consumer experience.

Cereal Box Design: New Closure | New Republic

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