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Wednesday, 5 June 2013

The Unlikely Evolution Of The @ Symbol

For a moment, let’s not think about the @ symbol in the way we usually think of it, as the fulcrum of an email address, the navel connecting us to our Twitter handles, or even just the weird a hanging out above the 2 key.

Let’s imagine it instead blinking upon a screen. It exists as our focal point in a Metaverse of text. It’s a world with endless layers, the geometries, architectures, and inhabitants of which are likewise described by symbols on our keyboard. And in this world, @ is our avatar: a logogram of power that, once inscribed, represents our identity in an entirely digital world.

This metaphor for the @ symbol may seem exotic, but it isn’t new. Some of the very first computer video games (called roguelikes) used @ to represent the player as he explored rudimentary ASCII dungeons. "This is you, and you are at this location within our cyber world."

Source: The Unlikely Evolution Of The @ Symbol | Co.Design: business + innovation + design


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