Our readers, or the readers we hope to hold and get for the New Yorker are intelligent enough to know that this stuff is the bunk. We are being shortsighted in running it. We have an opportunity to live honestly. We also have the great privilege now of being in a position to lead the advertising industry for Christ’s sake. Let us no longer pussyfoot. Let us be really honest, and not just slick. I think that in our present prosperous condition we could afford to suffer even a temporary small loss in revenue to keep our conscience clear.
Subsequently, the magazine took greater pains to monitor the integrity of its advertising. It stopped allowing testimony from its own contributors and avoided ads for dubious products like patent-medicine cures, which were a fixture of magazine pages back then. Instead, its pages were filled with ads for upscale car companies, expensive lingerie, beauty creams, and other aspirational items.
Source: Eighty Years of New Yorker Advertisements : The New Yorker
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