Stationery merchants J.C. and Rollie Hall ran into a problem during the 1917 holiday season: they ran out of the white, red, and green tissue papers that were the era’s standard gift dressing.
Poking around the shop, Rollie found a stack of fancy French paper meant for lining envelopes. He placed the lining paper in a showcase and priced it at 10 cents a sheet.
The paper sold out instantly.
The Accidental Birth of Wrapping Paper | Mental Floss
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Poking around the shop, Rollie found a stack of fancy French paper meant for lining envelopes. He placed the lining paper in a showcase and priced it at 10 cents a sheet.
The paper sold out instantly.
The Accidental Birth of Wrapping Paper | Mental Floss
Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us