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Friday, 9 November 2012

'IT'S NOT WORTH IT': Ad Exec's Brutal Rant Before He Died Of Cancer Is Absolutely Chilling

Linds Redding, a New Zealand-based art director who worked at BBDO and Saatchi & Saatchi, died last month at aged 52 from an inoperable esophageal cancer.

Redding also kept a blog, and after his passing an essay he wrote about the ad business, titled "A Short Lesson In Perspective," has gained a new and sudden life, on the SF Egotist and on Adfreak.

It will not make happy reading for the many people who knew Redding, know of his work, or anyone who works in the creative department of an ad agency.

In sum, Redding, wrote, life as a creative isn't worth it. "It turns out I didn’t actually like my old life nearly as much as I thought I did," he wrote, after he was diagnosed.

The screed addresses the existential problem at the center of anyone's career in advertising: Can you marry art and commerce and be fulfilled as a human being?


You can read the full essay here.

Source: 'IT'S NOT WORTH IT': Linds Redding's 'Short Lesson In Perspective' - Business Insider